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Orange The World Toolkit

Savera UK and Zonta Club London Launch “Orange the World 2021” Toolkit

Orange The World Toolkit

Savera UK, a leading charity that tackles culturally-specific abuse such as ‘honour’-based abuse (HBA), forced marriage and female genital mutilation (FGM), has joined forces with Zonta Club London (part of Zonta International) to create an activism toolkit to support the global ‘Orange the World’ campaign.

For the second consecutive year, the two organisations are partnering to raise awareness of gender-based violence and abuse in the UK and around the world. The toolkit provides individuals and organisations with resources and downloadable assets to participate in the UN’s annual 16 days of activism against gender-based violence, which takes place between the International Day for the Elimination of Violence against Women and Girls on 25th November and Human Rights Day on 10th December.

With themes for each day ranging from remembrance, allyship and knowledge, to inclusion, advocacy and action and a bank of resources including social media assets, links to local and national charities and support services and a calendar of local events, the organisations hope that the toolkit will encourage and make it easier for even more people to engage with the campaign later this month.

Both charities highlight that this year’s campaign is more vital than ever, as violence against women remains devastatingly pervasive in our society. In the 28 weeks following the kidnap and murder of Sarah Everard on 3rd March this year, 81 other women were killed in circumstances where the suspect is a man. A recently-released government survey also found that 97% of 18–24 year-old women have been sexually harassed, while 80% of all women have been sexually harassed in public.

Savera UK CEO and Founder, Afrah Qassim, said: “The statistics about gender-based violence are shocking yet, sadly, no longer surprising. Across their lifetime, 1 in 3 women – around 736 million – will be subjected to physical or sexual violence by an intimate partner or sexual violence from a non-partner. This figure has remained largely unchanged over the last 10 years.

“It has never been more important for people to take action against gender-based violence. However, last year, we realised that people wanted to engage and support the Orange the World campaign, but didn’t always know how to or perhaps couldn’t find the resources they needed.

“Our Orange the World 2021 toolkit is a starting point for people. A place where they can find information and ideas for ways that they can take action to tackle gender-based violence and abuse. We have worked with our partners, Zonta Club London, Liverpool City Council and a range of other city partners to highlight the work being done in the city region and beyond and how people can get involved.

“Activism takes many forms and even the smallest steps, such as learning about certain forms of gender-based abuse or identifying yourself as an ally can have an enormous impact.”

Zonta Club London President, Anne-Li Stjernholm, said: “As organisations Savera UK and Zonta Club London are very much aligned on our aim to promote a world without violence against women and girls and this partnership is very valuable for us. We hope it will last for many years to come and that we can expand our reach. Speaking with one voice makes our message so much stronger.”

Zonta International and Zonta Foundation for Women President, Sharon Langenbeck, added: “As the world faces the COVID-19 pandemic, instances of gender-based violence are on the rise. Now, more than ever, it is essential that we work together to end violence against women and girls.

“Through the Zonta Says NO to Violence Against Women campaign, Zonta clubs around the world are uniting to raise their voices to bring awareness to this issue and advocate on behalf of gender-based violence survivors.”

As part of the campaign, civic buildings and iconic landmarks across the Liverpool City Region and beyond will also once again illuminate orange as part of the campaign, to highlight the issue of gender-based violence/abuse and as a symbol of hope for a future without fear of abuse or harassment for women and girls.

Last year, partners in the city region united to illuminate civic buildings and iconic landmarks including Liverpool Town Hall, Cunard Building, St George’s Hall, World Museum in Liverpool, Greystone Footbridge in Knowsley, the Mersey Gateway Bridge in Halton and Merseyside Police Headquarters, while Premier League football team, Everton FC, also lit Goodison Park stadium in solidarity with the campaign.

The Orange the World campaign takes place between Thursday 25th November 2021 and 10th December 2021. To download the toolkit and see how you can get involved, download the PDF from www.saverauk.co.uk/orange-the-world-2021/